In the past weeks, the social media phenomenon Jérôme Jarre and Hollywood star Ben Stiller launched a campaign to be a lesson in humanity. Turkish Airways, the only airline to fly directly to Somalia, also contributed over 2 millions and 300 thousand dollars donations to Somalia in the campaign on which they were invited.
French social media physicist Jérôme Jarre and his five-member team, with 1.3 million followers on Twitter, shared a video on Wednesday (March 15th), highlighting the hunger and thirst situation in Somalia due to drought. In an emotional video message he invited his followers to help Somalia talk about hunger and thirst in the country and say, “Let’s not be silent. I learned that it is the only airline company flying to Somalia. That’s Turkish Airlines. Let’s do message bombardment, “And he started the campaign with the label #TurkishAirlinesHelpSomalia
The video message calling his followers he shared to join the campaign using this tag is “Mainstream media will not talk about it !!! Revolting !!! Let’s make noise !!! “. Jarre’s tweet received over 80,000 retweets and close to 2.5 million views.
Following the invitation, accounts with high number of followers, including the famous Hollywood star Ben Stiller, supported the campaign and called to Turkish Airlines. These messages, reaching more than a billion people, carried Turkish Airlines on their social media site “Trending Topic” on the same day.
The campaign, launched with the #TurkishAirlinesHelpSomalia label, was soon followed by Turkish Airlines and was immediately made a phone call to Jérôme Jarre, the pioneer of the campaign.
After these developments, Turkish Airlines, Turkey and global Twitter accounts for support calls “We love Somalia.We got the call for this meaningful flight.”responded with the message.This message was met with great enthusiasm and shared by followers all over the world.
The initiators of the campaign and supporters from all over the world wanted Turkish Airlines to carry aid to Somalia. The answer came within hours; Turkish Airlines has reported that during the six months, a total of 200 tonnes of aid can be transported and the first 60 tonnes of aid will be transported via a special cargo service. This news is also shared with Turkey and the global Twitter and Facebook accounts with video content from a captain pilot talking about “Ready for take off to help Somalia”.
Record Donation Collected in Two Days
Underlining that they are trying to raise awareness especially in the US and Europe by carrying out the campaign from New York, Jarre and colleagues reached a total of 2.1 billion potential views of content produced for the campaign, while #TurkishAirlinesHelpSomalia and then #LoveArmyforSomalia are shared content totally 856,000 times worldwide, including retweets.
Initiated via online fundraising site gofundme.com to help Somalia, the $ 1 million planned to be collected in 10 days was collected in just 22 hours with the contributions of 16,000 donors from 104 countries. At the 72nd hour of the campaign, the number of donors reached 125, the number of countries reached 55, and the total aid exceeded 1.5 million dollars. The result was above what was expected …
“Thank You Turkish Friends”
Actor Ben Stiller explained, “We will do our first food shipment in Istanbul to show our gratitude to our Turkish friends.” The team posing in aid packages of the cargo plane prepared to go to Somalia in the beginning of April said, “Here is 60 tons of food. We succeeded! “and shared the message with photos.
The next goal of the campaign, which is supported by Turkish Airlines, is to deliver food and clean drinking water to the needy people in Somalia. The team also explained that the actions to be taken during this campaign, which they stated “they want to continue until the hunger in Somalia finishes,” will be reached through mutual consultation.
Turkish Airlines’ Aids Will Continue
This campaign produced two good results: Large masses are aware of these problems and acted upon, this is a human achievement. Secondly; On this count, the troubles of Somalia are alleviated by a little bit, which is the achievement of mankind.
Turkish Airlines supports Africa by increasing the number of destinations it flies ,and with social responsibility projects.Turkish Airlines, which has more than 200 volunteer employees and goes to Africa more than 50 times, has 10 million dollars in budget orphanage projects and also 10 Turkish liras mosquito bars against malaria.For example, Turkish Airlines established solar energy systems in 10 rural clinics that could not provide health care regularly because of the lack of electricity, which enabled vaccine refrigerators to work. Approximately 1000 cataract surgeries have been performed with the project conducted with the Ethiopian Ministry of Health.
Turkish Airlines’ sensitivity and comprehensive social responsibility projects will continue. However, the solution of the problems in Africa is possible if more people see, own, and act on this tragedy. This is not too difficult; The sharing of #TurkishAirlinesHelpSomalia and #LoveArmyforSomalia tags has mobilized millions of people. You can also initiate a movement in this context, or you can be a volunteer and expander with a single share.